The all-in-one creator platform built to power games’ growth
Prospect and engage with content creators, run data-driven campaigns, and boost your game’s visibility

The world’s leading game companies grow their games with Lurkit

See how Lurkit connects games with creators across different development stages

Choose which stage your project is in

Build Early Awareness

  • Activate nano and micro creators to tease your game and drive conversations within niche communities
  • Create buzz with sneak peeks, behind-the-scenes content, or early gameplay footage
Recommended products:

Drive Wishlist Additions

  • Collaborate with creators to showcase your game’s most appealing features
  • Run targeted campaigns to drive wishlist goals with their engaged audiences

Gather Early Feedback

  • Use creators to test alpha or beta versions of your game and share authentic feedback
  • Adjust mechanics, art, or gameplay elements based on audience reactions
Recommended products:

Establish Credibility

  • Partner with trusted creators who align with your game’s brand to create a strong first impression
  • Leverage their authenticity to increase legitimacy within the gaming community

Build a Creator Program

  • Build a program that attracts creators interested in promoting your game throughout its lifecycle
  • Offer early access, exclusive giveaways, and recognition to incentivize long-term participation

Target Genre-specific Creators

  • Collaborate with creators who specialize in the specific genre or themes of your game (e.g., RPG, FPS, simulation)
  • Use their audience insights to ensure relevance and engagement

Amplify Launch Week with Creators

  • Partner with top-performing creators to showcase your game during its most critical phase
  • Host live-stream events or gameplay walkthroughs to maximize reach

Run Time-sensitive Missions

  • Set up launch-specific missions like completing in-game challenges or showcasing certain features
  • Incentivize creators with rewards to deliver high-quality content within tight timeframes

Capture Player Attention

  • Activate campaigns across TikTok, Twitch, and YouTube to reach diverse audiences
  • Focus on short-form videos for virality and livestreams for engagement

Engage Creators for Storytelling

  • Partner up with creators to build narrative-driven content highlighting unique aspects of your game
  • Collaborate on immersive story-based experiences that captivate their followers
Recommended products:

Host Competitive Challenges

  • Organize creator tournaments or challenges that showcase multiplayer or skill-based features
  • Offer prizes for both creators and their audiences to boost engagement

Real-Time Analytics & Optimization

  • Track live campaign performance metrics like views, hours watched, and player actions
  • Adjust spending and creator selections dynamically for maximum impact
Recommended products:

Drive Long-tail Success

  • Activate creators periodically to maintain consistent coverage and momentum
  • Encourage fresh takes on the game with new content like easter eggs or hidden features

Promote New Game Content

  • Use creators to highlight DLCs, expansions, or updates post-launch
  • Run campaigns around newly introduced game features or story arcs

Retarget Churned Players

  • Identify lapsed players and engage creators to create campaigns that bring them back
  • Use creators to spotlight updates that address previous criticisms or add new excitement
Recommended products:

Build a Creator Community

  • Establish ongoing partnerships with creators who have consistently delivered strong results
  • Create a community hub for collaboration and exclusive opportunities

Leverage Seasonal Events

  • Activate campaigns tied to seasonal or holiday-themed content
  • Build excitement with limited-time missions or challenges that align with real-world events

Spotlight Top Creators

  • Feature standout creators on your social media, giving them recognition and building loyalty
  • Use their success stories to attract new creators and audiences

Check out active creator programs

Clair Obscur: Expedition 33 - CCP

About this program
Lead the members of Expedition 33 on their quest to destroy the Paintress so that she can never paint death again. Explore a world of wonders inspired by Belle Époque France and battle unique enemies in this turn-based RPG with real-time mechanics.
Program Perks
• Early Access to Expedition 33
• Game codes
• Opportunities to attend events
• Exclusive merch and items
• In-game items
• And much more in the future!

Phantom Line — Creator Program

About this program
Join the paranormal SWAT. Phantom Line is a co-op (1-4) shooter set in the post-nuclear European continent. Your mission is to search and contain paranormal events and activities (anomalies) hidden from the public eye, in an open world map full of dynamic events.
Program Perks
• Exclusive Discord role and access
• Exclusive paid missions*
• Curated assets and branding
• Future early access to released game
• Future custom cosmetics
• More coming soon!

The First Berserker: Khazan Creator Program

About this program
Ready to be part of something legendary? Join The First Berserker: Khazan Content Creator Program and unlock exclusive perks as you share your journey through Khazan’s epic world!
Program Perks
• Game keys (standard or deluxe edition)
• Game press kit
• Promotion on official channels
• Early access to upcoming news
• More to be announced!

Steel Hunters Creator Program

About this program
Steel Hunters is a free-to-play mech-hero shooter from Wargaming, combining Battle Royale and Extraction mechanics. Players control powerful mechanical giants called Hunters in duo PvPvE battles, with extensive customization
Program Perks
• Exclusive access to private Discord and Q&A
• Exclusive access to in-game item drops and codes for giveaways
• Paid campaigns - for eligible creators
• Chance to be featured on our social media
• Paid campaigns - for eligible creators*

RContent Creator Program

About this program
Tackle, dribble, aim, and shoot – dive into the heart of the action from an immersive viewpoint. One Player Control! Observe the action, position yourself, execute perfectly; every decision matters, and relying on your teammates is essential to prevail.
Program Perks
• First to know the games progress
• Invitations to exclusive player testing
• Exclusive Discord access with the developers
• Exclusive perks post launch
• A unique football experience
• More to come!

Solasta II Partner Program

About this program
Do you love TTRPGs, D&D, Tactical RPGs or simply Solasta in general? Then you’ve come to the right place, adventurer! Interested in joining us in this grand adventure of polishing Solasta II into a shining gem and getting rewarded doing so? make sure to apply to our Partner Program!
Program Perks
• Free game keys
• Early exclusive/embargo access
• Access to Discord with developers
• Further rewards for your community
• More to be announced

Gray Zone Warfare Creator Program

About this program
Gray Zone Warfare is a tactical FPS set in an expansive MMO-style open world, where you align with a Private Military Company to navigate intense PvEvP and PvE encounters against human and AI adversaries.
Program Perks
• Chance to be included in the VIP program
• Gray Zone Warfare + Night Ops keys
• Exposure on our social media channels
• Gray Zone Warfare special asset pack
• Missions to test your PMC to earn glory
• More coming in the future!

Kinetic Games Partner Program

About this program
Are you a Phasmophobia player and content creator that is interested in becoming an official Partner? If your answer is yes, we've got some news for you...
Program Perks
• Early access to game content
• Access to official assets for your content
• Channel links in our Twitter bio
• Share your content on our Discord
• Access to the Partner Discord channels
• Direct access to the Kinetic Games team

Funcom Content Creator Program

About this program
We are Funcom, the game developers behind Conan Exiles, Metal: Hellsinger, and the upcoming Dune: Awakening, to name a few! Check out our Funcom Creator Program!
Program Perks
• Digital keys for games and DLCs
• Access to exclusive campaigns
• Priority access to closed Beta tests
• Revenue share program
• Social media promotion via official channels
• Media asset support

Hunt Showdown Creator Program

About this program
Welcome to the Hunt: Showdown 1896 Creator Program. We have created this program to open opportunities for passionate creators to grow alongside Hunt: Showdown 1896 - Join an exclusive community of creators!
Program Perks
• Game & DLC key campaigns
• Extra keys for giveaways
• Weekly and Monthly special missions
• Paid campaigns - for eligible creators
• Featuring on socials & community blogs
• Special creator assets and more!

Once Human Creator Program

About this program
Once Human is a multiplayer open-world survival game set in a strange, post-apocalyptic future. Unite with friends to fight monstrous enemies, uncover secret plots, compete for resources, and build your own territory.
Program Perks
• Exclusive Rewards for you and your fans
• Early access to new gameplay modes
• More exposure to your potential audience
• Direct communication with the dev team
• Get the latest materials in advance
• And much more!

Ready or Not Content Creator Program

About this program
Welcome to the Ready or Not Creator’s Program, where vigilance meets excellence in the heart of Los Sueños. As guardians of order, we seek individuals of exceptional skill and dedication
Program Perks
• Digital keys for Ready or Not
• Access to exclusive campaigns
• Social media promotion via official channels
• Access to private Organic & Paid campaigns
• Media asset support
• More to be announced soon!

Raw Fury Content Creator Program

About this program
Welcome to the Fellowship of the Furies! This program is aimed at bringing in fans of the Raw Fury titles. We will aim to build a community of Creators that love indie games as much as we do!
Program Perks
• Access to Raw Fury titles
• News/updates about upcoming titles
• Missions with rewards (including extra keys)
• Access to private Paid Quests
• Early embargo access for select upcoming titles

DayZ Content Creator Program

About this program
Embark on an unforgiving journey in DayZ's Frostline Expansion, set within the icy Sakhal archipelago, covering 83km² of winter wilderness. Face new challenges, manage the cold, and discover the beauty and peril of Sakhal
Program Perks
• Game & DLC key campaigns
• Early access to content showcases
• Exposure on our social media channels
• DayZ and DayZ Frostline asset pack
• Early access to special campaigns
• More coming in the future!

Sea of Thieves Creator Programme

About this program
Sea of Thieves offers the core pirate experience with sailing & exploring, fighting and plundering, riddle solving & treasure hunting – Everything you need to live the pirate life you’ve always dreamed about
Program Perks
• Free Ancient Coins with every major update
• Access to exclusive monthly Twitch Drops
• Plunder Pass each Season in advance
• Priority support queue
• Early preview of our roadmap
• Early access to promotional assets

Quantic Dream Creator Program

About this program
The video game studio & publisher behind HEAVY RAIN, Beyond: Two Souls, Detroit: Become Human & Star Wars Eclipse. Join the our Creator Program and unlock access to exclusive benefits for you and your community!
Program Perks
• Free keys for old Quantic Dream titles
• Access to the latest Quantic Dream games
• Access to exclusive Creators Discord
• Direct comms with Quantic Dream team
• Goodies and other collectibles
• More to be announced

The Fun Pimps Creator Program

About this program
We are the Fun Pimps, creators of the hit survival game 7 Days to Die with over 16 Million copies sold to date! Check out our TFP Creator Program to find out about exclusive campaigns and more!
Program Perks
• Keys for 7 Days to Die for you & community
• DLC keys for you & your community
• Creator only Discord
• Social media promotions
• Access to exclusive campaigns and missions
• More perks may be added in the future!

ARMA
Reforger Creator Program

About this program
Welcome to the ARMA Reforger Creator Program. Our goal is to showcase the rich, diverse, mil-sim sandbox of ARMA Reforger and to allow creators to share their thrilling experiences on the battlefield.
Program Perks
• Exclusive access to key campaigns
• Potential paid campaigns
• Weekly and Monthly special missions
• Paid campaigns - for eligible creators
• Featuring on socials & community blogs
• Special creator assets and more!

Play Together Against Cancer

About this program
Welcome to Play Together Against Cancer, initiated by the Swedish Cancer Society, also known as Cancerfonden. Your engagement will inspire your followers - Only together can we beat cancer!
Program Perks
• Rank-based stream borders
• Bracelets and stickers
• T-shirts, hoodies and other swags
• Cherry XTRFY mousepad, mouse, keyboard
• Featuring on our social channels
• Potential for more!

Mighty Fungi Creator Program

About this program
The ultimate supplement for gamers. A nootropic powder mix that enhances your gaming experience by offering several health benefits crucial for prolonged and focused play
Program Perks
• Tackle missions to level up & unlock rewards
• Get exclusive gear from us
• Access to special perks as you progress
• Perks include; products, discount codes
• Get cash kick-back if eligible
• Access to products before market release

Check out active key campaigns

The First Berserker: Khazan
Hunt: Showdown 1896
Ready or Not: Dark Waters DLC
Assetto Corsa EVO - Early Access
Aloft
House Flipper 2 - Open Beta
Detechtive
Tails of Iron II: Whiskers of Winter
Shatterline
Sea of Thieves
Dying Light 2: Stay Human
V Rising
See more

Check out active paid "Quests"

Jotunnslayer: Hordes of Hel
Den of Wolves
World of Warships
Rusty Rabbit
Achilles: Legends Untold
Rogue Loops
Neon Runners
Dive The Depths
KETZ: Galactic Overlords
Citadelum
Perennial Order
Garden Witch Life
See more

Check out active creator programs

The First Berserker: Khazan Creator Program

About this program
Ready to be part of something legendary? Join The First Berserker: Khazan Content Creator Program and unlock exclusive perks as you share your journey through Khazan’s epic world!
Program Perks
• Game keys (standard or deluxe edition)
• Game press kit
• Promotion on official channels
• Early access to upcoming news
• More to be announced!

Steel Hunters Creator Program

About this program
Steel Hunters is a free-to-play mech-hero shooter from Wargaming, combining Battle Royale and Extraction mechanics. Players control powerful mechanical giants called Hunters in duo PvPvE battles, with extensive customization
Program Perks
• Exclusive access to private Discord and Q&A
• Exclusive access to in-game item drops and codes for giveaways
• Paid campaigns - for eligible creators
• Chance to be featured on our social media
• Paid campaigns - for eligible creators*

RContent Creator Program

About this program
Tackle, dribble, aim, and shoot – dive into the heart of the action from an immersive viewpoint. One Player Control! Observe the action, position yourself, execute perfectly; every decision matters, and relying on your teammates is essential to prevail.
Program Perks
• First to know the games progress
• Invitations to exclusive player testing
• Exclusive Discord access with the developers
• Exclusive perks post launch
• A unique football experience
• More to come!

Solasta II Partner Program

About this program
Do you love TTRPGs, D&D, Tactical RPGs or simply Solasta in general? Then you’ve come to the right place, adventurer! Interested in joining us in this grand adventure of polishing Solasta II into a shining gem and getting rewarded doing so? make sure to apply to our Partner Program!
Program Perks
• Free game keys
• Early exclusive/embargo access
• Access to Discord with developers
• Further rewards for your community
• More to be announced

Gray Zone Warfare Creator Program

About this program
Gray Zone Warfare is a tactical FPS set in an expansive MMO-style open world, where you align with a Private Military Company to navigate intense PvEvP and PvE encounters against human and AI adversaries.
Program Perks
• Chance to be included in the VIP program
• Gray Zone Warfare + Night Ops keys
• Exposure on our social media channels
• Gray Zone Warfare special asset pack
• Missions to test your PMC to earn glory
• More coming in the future!

Kinetic Games Partner Program

About this program
Are you a Phasmophobia player and content creator that is interested in becoming an official Partner? If your answer is yes, we've got some news for you...
Program Perks
• Early access to game content
• Access to official assets for your content
• Channel links in our Twitter bio
• Share your content on our Discord
• Access to the Partner Discord channels
• Direct access to the Kinetic Games team

Funcom Content Creator Program

About this program
We are Funcom, the game developers behind Conan Exiles, Metal: Hellsinger, and the upcoming Dune: Awakening, to name a few! Check out our Funcom Creator Program!
Program Perks
• Digital keys for games and DLCs
• Access to exclusive campaigns
• Priority access to closed Beta tests
• Revenue share program
• Social media promotion via official channels
• Media asset support

Hunt Showdown Creator Program

About this program
Welcome to the Hunt: Showdown 1896 Creator Program. We have created this program to open opportunities for passionate creators to grow alongside Hunt: Showdown 1896 - Join an exclusive community of creators!
Program Perks
• Game & DLC key campaigns
• Extra keys for giveaways
• Weekly and Monthly special missions
• Paid campaigns - for eligible creators
• Featuring on socials & community blogs
• Special creator assets and more!

Once Human Creator Program

About this program
Once Human is a multiplayer open-world survival game set in a strange, post-apocalyptic future. Unite with friends to fight monstrous enemies, uncover secret plots, compete for resources, and build your own territory.
Program Perks
• Exclusive Rewards for you and your fans
• Early access to new gameplay modes
• More exposure to your potential audience
• Direct communication with the dev team
• Get the latest materials in advance
• And much more!

Ready or Not Content Creator Program

About this program
Welcome to the Ready or Not Creator’s Program, where vigilance meets excellence in the heart of Los Sueños. As guardians of order, we seek individuals of exceptional skill and dedication
Program Perks
• Digital keys for Ready or Not
• Access to exclusive campaigns
• Social media promotion via official channels
• Access to private Organic & Paid campaigns
• Media asset support
• More to be announced soon!

Raw Fury Content Creator Program

About this program
Welcome to the Fellowship of the Furies! This program is aimed at bringing in fans of the Raw Fury titles. We will aim to build a community of Creators that love indie games as much as we do!
Program Perks
• Access to Raw Fury titles
• News/updates about upcoming titles
• Missions with rewards (including extra keys)
• Access to private Paid Quests
• Early embargo access for select upcoming titles

DayZ Content Creator Program

About this program
Embark on an unforgiving journey in DayZ's Frostline Expansion, set within the icy Sakhal archipelago, covering 83km² of winter wilderness. Face new challenges, manage the cold, and discover the beauty and peril of Sakhal
Program Perks
• Game & DLC key campaigns
• Early access to content showcases
• Exposure on our social media channels
• DayZ and DayZ Frostline asset pack
• Early access to special campaigns
• More coming in the future!

Sea of Thieves Creator Programme

About this program
Sea of Thieves offers the core pirate experience with sailing & exploring, fighting and plundering, riddle solving & treasure hunting – Everything you need to live the pirate life you’ve always dreamed about
Program Perks
• Free Ancient Coins with every major update
• Access to exclusive monthly Twitch Drops
• Plunder Pass each Season in advance
• Priority support queue
• Early preview of our roadmap
• Early access to promotional assets

Quantic Dream Creator Program

About this program
The video game studio & publisher behind HEAVY RAIN, Beyond: Two Souls, Detroit: Become Human & Star Wars Eclipse. Join the our Creator Program and unlock access to exclusive benefits for you and your community!
Program Perks
• Free keys for old Quantic Dream titles
• Access to the latest Quantic Dream games
• Access to exclusive Creators Discord
• Direct comms with Quantic Dream team
• Goodies and other collectibles
• More to be announced

The Fun Pimps Creator Program

About this program
We are the Fun Pimps, creators of the hit survival game 7 Days to Die with over 16 Million copies sold to date! Check out our TFP Creator Program to find out about exclusive campaigns and more!
Program Perks
• Keys for 7 Days to Die for you & community
• DLC keys for you & your community
• Creator only Discord
• Social media promotions
• Access to exclusive campaigns and missions
• More perks may be added in the future!

ARMA
Reforger Creator Program

About this program
Welcome to the ARMA Reforger Creator Program. Our goal is to showcase the rich, diverse, mil-sim sandbox of ARMA Reforger and to allow creators to share their thrilling experiences on the battlefield.
Program Perks
• Exclusive access to key campaigns
• Potential paid campaigns
• Weekly and Monthly special missions
• Paid campaigns - for eligible creators
• Featuring on socials & community blogs
• Special creator assets and more!

Play Together Against Cancer

About this program
Welcome to Play Together Against Cancer, initiated by the Swedish Cancer Society, also known as Cancerfonden. Your engagement will inspire your followers - Only together can we beat cancer!
Program Perks
• Rank-based stream borders
• Bracelets and stickers
• T-shirts, hoodies and other swags
• Cherry XTRFY mousepad, mouse, keyboard
• Featuring on our social channels
• Potential for more!

Conqureror's Blade Creator Program

About this program
Conqueror's Blade is a free-to-play tactical action MMO. Master the art of siege tactics, command medieval units, and conquer castles in massive online battles featuring units, heroes, armour, & maps inspired by real-world history
Program Perks
• Weekly and monthly special missions
• Paid campaign opportunities
• Direct contact with the dev team
• Conqueror's Blade asset pack with logos
• Featuring on socials & community blogs
• More coming soon!

Playsaurus Content Creator Program

About this program
Join the Playsaurus Creator Program! Get exclusive access to our latest games, special rewards, & collaboration opportunities. Share your creativity, grow your audience & connect with fellow gamers!
Program Perks
• Free game keys and in-game items
• Extra keys and in-game items for giveaways
• Early play testing and content chance
• Paid campaigns - (Coming soon)
• Be the first to hear about our news
• More to be announced!

Mighty Fungi Creator Program

About this program
The ultimate supplement for gamers. A nootropic powder mix that enhances your gaming experience by offering several health benefits crucial for prolonged and focused play
Program Perks
• Tackle missions to level up & unlock rewards
• Get exclusive gear from us
• Access to special perks as you progress
• Perks include; products, discount codes
• Get cash kick-back if eligible
• Access to products before market release
Solutions

Solutions to grow your games with creators

Publishers
Grow your entire portfolio of games

In-house technology

Track your game, competitors and campaign performance in real-time

Identify, onboard, and activate the best creators for each stage of your game's lifecycle

Scalable campaigns

Run large-scale content creator marketing campaigns with detailed insights and performance tracking

All tailored to boost game growth and visibility

Creator programs

Extend your games' lives and value with 90k+ verified creators. Build long-lasting relationships with content creators

Track and manage all your games under one unified platform and technology

Game Studios
Make your game visible and heard

Targeted partnerships

Activations with relevant creators who align with your game's audience and can generate meaningful exposure

Grow your game with the right creators, not with randoms

Strategy and execution

Get expert help from Lurkit to help build your content creator campaigns for maximum impact

Execute your strategy with Lurkit's key account and success managers

Creator programs

Extend your games' lives and value with 90k+ verified creators. Build long-lasting relationships with content creators

Track and manage all your games under one unified platform and technology

Indie Studios
Boost game visibility with creators without a massive budget

Key Campaigns

Easily deliver your indie game's keys and codes to thousands of relevant content creators, from nano creators to mega stars

Grow your game through fully organic partnerships

Gain Wishlists with Quests

Activate content creators through strategically developed paid and organic campaigns and gain quality wishlists

Boost game visibility before Next Fest, themed events and seasonal sales

Creator Prospecting

Find and reach out to relevant content creators lightning fast. Deliver all key assets and onboard creators with just a few clicks

Make your game visible and heard with the help of top-tier creators

Brands
Tap into gaming audiences with impactful creator partnerships

Creator Prospecting

Find the right creators for your brand to expand into the gaming space and onboard them easily

Make your brand visible to gamers with the help of content creators worldwide

Targeted partnerships

Activations with relevant creators who align with your brand's audience and values while generating meaningful exposure

Let Lurkit help you find only the right creators across all levels to boost your brand

Strategy and execution

Get expert help from Lurkit's experienced team to help build your creator campaigns for the maximum impact

Execute your strategy pixel-perfect with Lurkit's key account and success managers

Publishers
Grow your entire portfolio of games

In-house Technology

Track your game, competitors and campaign performance in real-time

Identify, onboard, and activate the best creators for each stage of your game's lifecycle

Scalable Campaigns

Run large-scale content creator marketing campaigns with detailed insights and performance tracking

All tailored to boost game growth and visibility

Creator Programs

Extend your games' lives and value with 100k+ verified creators. Build long-lasting relationships with content creators

Track and manage all your games under one unified platform and technology

Game Studios
Make your game visible and heard

Targeted Partnerships

Activations with relevant creators who align with your game's audience and can generate meaningful exposure

Grow your game with the right creators, not with randoms

Strategy and Execution

Get expert help from Lurkit to help build your content creator campaigns for maximum impact

Execute your strategy with Lurkit's key account and success managers

Creator Programs

Extend your games' lives and value with 90k+ verified creators. Build long-lasting relationships with content creators

Track and manage all your games under one unified platform and technology

Indie Studios
Boost game visibility with creators without a massive budget

Organic Key Campaigns

Easily deliver your indie game's keys and codes to thousands of relevant content creators, from nano creators to mega stars

Grow your game through fully organic partnerships

Gain Wishlists with Quests

Activate content creators through strategically developed paid and organic campaigns and gain quality wishlists

Boost game visibility before Next Fest, themed events and seasonal sales

Creator Prospecting

Find and reach out to relevant content creators lightning fast. Deliver all key assets and onboard creators with just a few clicks

Make your game visible and heard with the help of top-tier creators

Get started easily
Read a few deep dives or kickstart your way to success and reach out to us directly.
Frequently Asked Questions