Brand new brand news

Stefan Backlund
August 15, 2023

I'm not typically the person who frequently discusses my work, but the most recent project has proven to be one of the most rewarding in years, prompting me to put my thoughts into words. As the CMO spearheading the launch of our new brand, I'm excited to reveal our vision to the world. This venture encompasses more than just a product; it embodies a promise and an immersive experience. I'm also especially proud that the development of the brand largely has been an in-house project. 


In the world of business, a brand's journey towards success mirrors the stages of human growth. From infancy, where the brand's identity is born, to adolescence, marked by experimentation and finding its unique voice, the brand embarks on a voyage of self-discovery. This process of maturation requires patience, adaptability, and the willingness to learn from failures.

Just like a person's journey of self-improvement never truly ends, a brand must constantly evolve to remain relevant and competitive.  But I truly believe that this style is one that we will stick to for some time to come. We've fashioned something both aesthetically pleasing and functional – a remarkable piece of clothing, if you ask me!

But fundamentally this is about taking a new strategic direction for the company that I’m glad to be talking about. Lurkit is in the business of growth and business is good. Our brand pledge, 'Making games grow,' resonates with customers, validating its authenticity. However, given the vast marketplace we inhabit, success would be an insurmountable equation without the involvement of the countless content creators who play a central role in each of our success stories.

As a company we want to pivot our focus on these creative souls as they are the driving force behind making the internet a much more interesting and fun place to be in. And they are also one of the key reasons that gaming has evolved from a niche cultural phenomena in the 80’s and early 90’s to a cultural pillar for humanity in the present day.

Hence, we've adopted a 'creator-first' approach in our communication. Recognising its potential to benefit stakeholders in the gaming industry, we intend to heighten creators' awareness of Lurkit. This will be accomplished by meticulously crafting a unique and inspiring brand tailored to the 12 million content creators. 

Today we are launching, our new website that accompanies the new brand & vision.
This, however, is only the first step as we look towards the future and all the exciting things yet to come.

Lastly I want to thank the 50,000 content creators who have joined us on our journey so far. You enable us to make Lurkit the best it can be. Hope you enjoy it!



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