Creator invite overhaul
Big news for all you company users out there.
- You can now invite creators directly from your Creator Management page, merging the old Invite Creators view from Activations.
- Why’s that good? Because it’s now super easy to prospect creators across all platforms and all content types: Stream, Video and Shorts. Nice.
- Plus! The upgraded creator invite experience means it’s now possible to combine audience data and content insights to find the right fit faster. Whether it’s creators who’ve played similar games, match your key demographics or have collaborated with you in the past.
- And in bonus news: A future update coming soon will allow you to send Quest invites with offers to creators in bulk.
Here are the new features we’ve rolled out to supercharge your creator invites:
- We’ve introduced powerful filters that combine audience data with content insights.
- This makes finding the right fit even faster, whether that’s matching with creators who’ve played similar games, share your key demographics or have worked with you in the past.
- You can filter out creators you have already invited or are participating in a specific Activation.
- We’ve added dedicated performance columns for each platform and content type.
- Range filters have been introduced for performance metrics across content types.
- Getting a summarized list of all invites sent to a specific creator is now possible.
- You can now see a company-wide view of all invitations sent, not just per Activation.
- There are a couple of related issues we’re working hard to fix:
- Suspended users are currently showing up on the invite creators page.
- We are in the process of moving over legacy data for invites that have already been sent. This view will be populated within the next week.
Mission improvements
We’ve made Missions even better thanks to the introduction of Sequential Missions:
- You can now set up Missions that creators complete in a specific order, one after the other.
- For example, start with Mission 1, then progress to Mission 2, complete Mission 3, etc. You get the idea.
Alongside Sequential Missions, we’ve made some general Mission improvements:
- Navigation is now available inside Mission views, meaning easy access to Participants, Invite Creators and Results.
- Full rich-text support for Mission Descriptions has arrived.
Export creator activity
Here’s another much-requested feature: Participant Export is now available for organic Key Campaigns.
- It’s now possible to export creator activity as a CSV file, making analysis of Key Campaigns a breeze.
Bug fixes and general improvements
This update also squishes some pesky bugs and brings a handful of quality-of-life upgrades along for the ride.
- Fixed incorrect Click and Cost data in Results & Reporting.
- Fixed a crash issue related to links in descriptions.
- Fixed incorrect enrolled creator counts in Results & Reporting.
- Performance boost to Insights data with Firebolt v2.
- And finally, we’ve sprinkled some YouTube audit magic into the mix.
Thanks for reading, and please keep your ideas and feedback coming. We’re always listening and working to make your Lurkit experience even better.
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