Lurkit teams up with Streamlabs to create a new era for creator sponsorships in the games industry

In a major leap forward for creator marketing in the games industry, Lurkit—the leading marketplace for paid and organic creator campaigns—has partnered with Streamlabs, a leading creator platform used by millions of streamers worldwide to power their broadcasts and monetize their content.

This new partnership brings Lurkit’s creator marketplace—home to over 1,000 active campaigns—directly into the Streamlabs App Store. With this integration, more than three million Streamlabs users can now access game campaigns without ever leaving their streaming setup.

“This is much more than a product launch. It’s step one in a shared vision that will reshape how games are brought to life through creators,” said Sam Niskanen, Lurkit’s Co-Founder & CEO. “By embedding Lurkit into Streamlabs, we remove friction, increase visibility, and unlock unmatched growth opportunities for developers, publishers, and creators alike.”

“We’re excited to bring Lurkit’s creator marketing platform to Streamlabs,” said Ashray Urs, Head of Streamlabs at Streamlabs. “This integration gives our users direct access to meaningful, paid opportunities from the same place they already stream and manage their content.”

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Lurkit has rapidly grown into one of the gaming industry’s most trusted marketplaces for both paid and organic creator campaigns, working with top-tier publishers and indie studios to connect them with the right creators.

The integration with Streamlabs brings this powerful ecosystem directly to one of the world’s most engaged creator communities—removing barriers and making valuable partnerships easier to access than ever.

By combining Lurkit’s robust campaign tools and brand network with Streamlabs’ dominant presence among streamers, the partnership creates a powerful new avenue for scalable, data-driven creator marketing.

How to get started

If you’re a creator, you can start benefiting today.

Here’s how to get started:

Easy as that. You can now do all the cool stuff we discussed above: Explore campaigns, get sponsored, grow your channel.

This is an exciting time for Lurkit and our users. Whether you’re a creator or a game marketer, our partnership with Streamlabs will continue to grow and offer new possibilities for the way you work.

Any questions? You can contact us here.