Lurkit and Swedish Games Industry announce commercial partnership

Stefan Backlund
April 10, 2024

Lurkit and the Swedish Games Industry (SGI), Sweden’s trade association for video game companies, are pleased to announce they have entered into a strategic partnership, combining Lurkit’s industry-leading all-in-one creator platform with SGI’s position as a top voice and thought leader domestically and internationally.

With data & technology playing an increasingly critical role in every aspect of marketing video games, publishers and industry stakeholders recognize that they need to accelerate the development of digital solutions to ensure they remain competitive. The Lurkit-SGI partnership will enrich SGI’s reports on the state of the Swedish games industry with streaming and content data collected through Lurkit's insights suite.

At the same time, Lurkit will step in as the main brand sponsor for domestic and international events hosted by SGI, including GDC, Gamescom, Swedish Game Awards, Invest in Games, Game Developer Index, and more.

"Sweden is our home market, but as our studios and publishers have found, our present and future is a global market. As a small country, we have made an incredible impact in gaming because we had to think 'global first.' Equally, our creator platform will take games globally from day one. The partnership amplifies Lurkit’s voice in the industry everywhere," says Sam Niskanen, CEO and co-founder of Lurkit.

"We are excited about the tremendous success of our member company Lurkit and happy to be able to contribute to their ambitious work. The data that can be derived from Lurkit’s platform is impressive and will improve our own analytics and reporting efforts. Data on streaming has been a tough nut to crack for analysts, so this is the work of digital pioneers. ," says Per Strömbäck, spokesperson at the Swedish Games Industry.

About Lurkit

Lurkit is a fast-growing Swedish gaming tech company on a mission to deliver the best ecosystem that connects all major stakeholders in gaming for commercial and creative growth. We work closely with game studios and publishers of all sizes to provide them with full control over a key marketing channel - influencer marketing. Our ecosystem provides automated tools to understand and target the right audience, publishing and distributing games to content creators effectively, being able to measure results and proving RoI - all in one platform.

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