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Why content creator curation rocks the post-launch phase of a video game

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So, you’ve launched your game. Congrats! But guess what? The real fun starts now. Keeping your game alive and kicking in the post-launch phase is where the magic happens. And how do you do that? By curating awesome content creators. Here’s why it’s so important and how it works.

Keeping the buzz alive

Post-launch can be a bit of a snooze-fest if you’re not careful. That’s where content creators come in. These folks are the life of the party, constantly churning out fresh, engaging content that keeps your game in the spotlight. Think live streams, epic gameplay videos, and hilarious social media posts. They’re the ones who keep the hype train chugging along.

Building trust and credibility

Gamers trust content creators. When their favourite streamer or YouTuber raves about your game, it’s like getting a thumbs-up from a friend. This trust is gold, especially when you’re trying to win over the late adopters and sceptics. Our Deep Silver case study showed how powerful this can be. By partnering with creators who had a loyal following, they extended their reach far beyond traditional marketing channels.

Creating a loyal fanbase

Content creators aren’t just promoters; they’re community builders. They foster a sense of belonging among players through regular interactions, live Q&A sessions, and community-driven events. This helps turn casual players into die-hard fans. Lurkit’s Creator Program proves that with the right tools and support, creators can elevate the gaming experience and strengthen the bond between the game and its community.

Spotlighting updates and DLCs

Got a new update or some killer DLC? Content creators are your megaphones. A living, breathing creator community is essential for highlighting these updates. They ensure that every new feature, bug fix, and DLC gets the attention it deserves, keeping the excitement levels high. This was evident in Lurkit’s work with 10 Chambers, where creators played a pivotal role in maintaining engagement through regular content updates.

Strategic partnerships for long-term success

Not all creators are created equal. It’s about finding those who genuinely love your game and can convey that passion to their audience. These partnerships are the secret sauce to long-term success. They help sustain interest, drive engagement, and ultimately, boost profitability. Lurkit’s approach to curating a mix of enthusiastic and popular creators showed just how effective this strategy can be.

The volume dilemma

Managing hundreds or even thousands of creators might sound like a logistical nightmare, but with robust tech like Lurkit’s, it’s a breeze. Lurkit's platform automates many of the complex tasks involved in creator management, from tracking performance metrics to coordinating content schedules. This means that scaling up your creator program doesn't necessarily mean scaling up your workload. 

The platform’s intuitive interface and powerful analytics ensure that you can efficiently manage a vast network of creators, maintaining high engagement and quality without drowning in administrative tasks. Essentially, great tech transforms the volume dilemma into a volume advantage.

The bottom line

In the post-launch phase, content creator curation isn’t just a nice-to-have; it’s a game-changer. It keeps your game buzzing, builds trust, fosters a loyal community, and ensures every update gets its moment in the sun. So, go ahead, embrace the power of content creators, and watch your game soar to new heights. Just like Deep Silver and 10 Chambers did, you’ll find that the right creators can turn a good game launch into a legendary post-launch saga.

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